Above you'll find the work of artist Rob Gonsalves. It's a great optical illusion that displays a large ship with full sails morphing into an aqueduct over the open seas. It's amazing what the eye sees depending on where it's focused.
Controlling the gaze of the viewer is just as much an art form as painting itself. Where do you want your viewer's eyes to go? Why? How will you do it? Contrast, lines, illusion -- all these methods and more should be in your box of design tools. Remember, you're not just making a thing, but a mediated experience, and it is your task to guide a viewer through that experience using your design principles along way to meet that end. Ultimately you can't make someone look right where you want them to, but the odds are in your favor if you consider the mechanics of the human eye and mind.
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