If you thought of a floor plan, you're on the right track -- they're a construction firm. It's amazing what a logo can communicate when designed thoughtfully.
There's a whole collection of these logos over at Logo Design Love, and they're all worth a look. There's a property maintenance logo that uses the negative space of an open-end wrench to make a house, or the Guild of Food Writers logo that hides the shape of a spoon in the tip of a fountain pen -- really creative stuff!
I've had a little experience trying to make cleaver logos like these, and it's really challenging work. As ever, the moral of the story is to try your very hardest to see what's between the lines and incorporate that into your designs too.
Image source: logodesignlove.com
No comments:
Post a Comment